Sample Marketing Plan
MAKING SURE YOU'RE READY:
• Current Market Evaluation - helping you chose the right price for your property
• Estimated Proceeds Sheet
• Curb to curb checklist - Staging your home to sell!
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DISCUSS ORDERING THE FOLLOWING:
• Home protection plan during the listing period
• Physical inspection before home goes on the market
• All the required seller disclosures
• HOA documents (if applicable)
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MEDIA:
• Create a Property Compact Disc for Distribution
• Toll Free Numbers (24Hour Free Recorded Messages are put on ALL marketing pieces. Potential buyers often times will not call a direct number to speak with an agent. We compel them to listen to a message about your property. Once they call, they have the option to leave a message with their information, be connected directly to us OR we have the option to call them back. With the Call Capture ability, we are immediately sent an email and a test message with the name & phone number of who just called.)
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PROPERTY:
• Place a HomeStar Properties “FOR SALE” sign on the property
• Place a lockbox on the home (Supra lockboxes keep accurate records of which agents/brokers show your home. For both security & follow up...this is a wonderful asset!)
• Prepare a professional color photo brochure on your home
• Place Special Feature Cards throughout the home highlighting your property’s features & amenities.
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INTERNET - WHERE NEARLY 92% OF HOME BUYERS BEGIN THEIR SEARCH:
• Place your property in the Multiple Listing Service
• HomeStarProperties.com
• Posted on over 30 partner websites
• Real Estate websites locally & across the Nation (using IDX -Internet Data Exchange- technology for National & International Exposure!)
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REALTOR.com:
• #1 in unique visitors per month (nearly 5.7 million consumers)
• Realtor.com is consistently where most home buyers search for homes for sale. We subscribe to the top Realtor.com services and utilize their web placement and technology to exposure your home and put potential buyers directly in contact with us to set up showings on your home.
• Use of highly demanded rich media such as virtual tours, maps to your home, neighborhood comparables, monthly calculators, up to 25 photos of your property, instant email communication & MORE!
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EMAIL:
• Email a feature sheet to 3,000+ Real Estate agents across the county
• “E-marketing” strategies sent to nearly 5000+ in database distribution
• e-flyers
• e-just listed cards
• e-open house postcards
• e-brochures
• e-home postcards
• e-newsletters
• Electronic Marketing Proposal (A series of important information will be put together in an electronic format and sent out to all interested parties. Information may include Pictures of the property; Various opportunities your property presents; Comparable properties & home values; Plat map & aerial view; Proposed survey; A list of vendors -architects, engineers, city officials, lenders, etc.- that may be useful when doing investigations on the property & MORE!)
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PRINT ADVERTISING:
• “New on the Market” & “Just Listed” postcards (Targeted to buyers demographically most likely to move into your property)
• Business cards of your home to include in mailers and for you to pass out. (These cards encourage people to refer others to your property and give them an easy, 24-hour FREE recording to call on your property!)
• Place your property in local print media which may include:
• The Gazette
• Specialty Print Advertising
• Homes & Land
• Advertising in Local News Publications
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CARAVAN:
• Pitch at Tuesday Office Meetings
• Pitch at Association/MLS Meetings
• Caravan your home to up to 50 Top local Agents & Brokers
• Offering brokers an incentive to view your home over others (Cash drawings, gift cards, etc.)
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DATABASE CROSS REFERENCING:
• HomeStar Properties Real Estate database (Emails are sent to users who log on & register to Troop.com who view similar properties to yours)
• Personal database (Your property is advertised to all of my clients, family, friends, vendors, etc. in my personal database via phone, mail and/or email)
• Past client database (Property advertisements are sent to all my past clients & Referral Rewards are offered to those who help “SPREAD THE WORD” on your home)
• Agent/Broker database (Cross referencing your home to a list of agents who have shown or listed similar properties in the same price range) _______________________________________
OPEN HOUSE:
• A Friday or Saturday Broker Open House
• Open houses held as often as possible
• Open house dates advertised prior to open house on yard sign, local newspapers, the Multiple Listing Service, Realtor.com, personal website, mailers, OpenHouse.com, etc.
• Mortgage representatives often accompany an agent to your open house to qualify buyers on the spot!
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NETWORKING:
• Social networking sites (ie: Facebook, MySpace, Linked In, Twitter)
• Real Estate Blogs (ie: Active Rain, Wordpress)
• Promotion to lenders (Letting qualified buyers & investors know about your property)
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THE BENEFITS OF RELOCATION:
• Advertise your home it the top ten markets of buyers that are moving to El Paso County.
• We bring buyers to El Paso County by being members of various regional, national, and International referral/relocation organizations.
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FOLLOW UP:
• Follow up with potential buyers
• Follow up with agents that show the property via phone and HomeFeedback.com (an automated email communication software that emails agents and brokers immediately after they view or show the property and captures their opinion of price and how your property compares to what the competition is.)
• Weekly status reports outlining the previous week’s efforts and results as well as what the upcoming week’s marketing efforts will entail.
2118 W. Colorado Ave
Colorado Springs, CO 80904
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